News Desk
DUBAI, United Arab Emirates: A distinguished leader in finance and a rising star in literature, Asma Jan Muhammad has been honored with the Emerging Author of the Year – United Arab Emirates award at the prestigious Forttuna Global Excellence Business Leaders Edition Awards 2024. This accolade celebrates her seamless journey from corporate leadership to literary brilliance, inspiring readers and professionals alike.
Originally from Karachi, Pakistan, Asma has lived in the UAE for 17 years, cherishing the country’s unique ability to foster growth and collaboration among diverse nationalities. With over two decades of corporate experience, she has held senior roles at prominent organizations like PwC, GSK, Al Sayer, McDermott, and Al Ghurair. Recognized among the Top 10 Women CFOs in the UAE, Asma is celebrated for driving financial success, enhancing governance, and building high-performance teams.
A published author of three books, including her latest Maya’s Paradox and the Kindle bestseller S.H.O.R.E.: The Ultimate Descent, Asma captures the complexities of professional life, resilience, and ambition through her storytelling. Her works resonate globally, blending her corporate insights with human narratives.
“Throughout my journey, I’ve been privileged to receive recognition in finance, a field that has profoundly shaped my identity. But today, being honored as the Emerging Author of the Year feels deeply personal. Writing has allowed me to reflect on human experiences, resilience, and growth, connecting with others on a different level,” said Asma Jan Muhammad. “This acknowledgment fuels my passion for creating meaningful stories that inspire and empower.”
Held aboard the Queen Elizabeth II in Dubai on December 6th, 2024, the Forttuna Global Excellence Awards celebrate trailblazers across industries. Asma’s journey exemplifies the power of balancing professional expertise with creative passion, making her an inspiring figure in both fields.
For more on Asma’s remarkable journey, visit asmajanmuhammad.com.
