DUBAI: Regional fashion powerhouse 6thStreet has achieved a significant 5-8x return on ad spend (ROAS) through its partnership with Gupshup, the world’s leading Conversational AI Engagement platform. This underscores the transformative power of personalized, segment-based marketing on rich channels like WhatsApp. The platform’s capabilities like product discovery and upsell recommendations have enabled the brand to deliver highly personalized shopping experiences. …