YouGov FMCG Rankings 2024 reveal Almarai and Dettol are the most considered FMCG brands among KSA residents across Food, Beverages, and Personal Care categories. The brands in YouGov’s FMCG rankings 2024 were ranked based on Consideration score, which is a measure of likelihood of purchase from the category. The top ten rankings show the brands with the highest Consideration score between …